About · Fawaz BH — Kodagu, Karnataka
I'm an independent search consultant working from Kushal Nagar, Kodagu. I started because I watched brilliant local businesses stay invisible online — and I've spent my time since turning search visibility into something measurable, honest and personally owned. Every audit, every strategy, every line of structured data runs through me directly.
The engines I optimise for, every day
My story
I didn't come to search through a big agency or a famous city. I came to it because I could see the gap between the quality of the businesses around me and how invisible they were online — and I wanted to close it.
Where I started
I grew up in Kushal Nagar, in Kodagu (Coorg) — a region full of world-class homestays, spice brands and small boutiques that were quietly excellent and almost completely undiscoverable online. Watching genuinely good businesses lose customers to weaker, better-optimised competitors is the problem that pulled me into search in the first place.
What I learned
I built my foundation in the fundamentals — technical SEO, on-page architecture and local search — because they still decide who gets found. From there I layered in Answer Engine Optimisation and Generative Engine Optimisation: the newer disciplines that get a brand cited inside AI-generated answers, not just ranked in a list of blue links. Treating all of it as one connected system, rather than separate services, is the core of how I work.
Why Kodagu
I could run this practice from anywhere, but I choose to run it from Kodagu. Living in a tier-2 market gives me something national agencies rarely have: a real, first-hand feel for bilingual Kannada-English search, seasonal tourism demand, and the specific way people here actually look for things. That instinct travels well — but it starts with being genuinely local somewhere.
What I do now
Today I work directly with a deliberately small list of clients — from Coorg homestays and spice brands to founders and B2B operators further afield. Every engagement is handled personally, end to end. No account managers, no junior handoffs, no diluted execution. Just me, your search visibility, and a method built for both Google and the answer engines.
How I work
Every audit, strategy call and implementation decision runs through one person — me. I don't hand your project down a chain, and I don't hide behind account managers or black-box reporting.
Because I actually live and work in Kodagu, I understand bilingual query behaviour and tier-2 market dynamics from the inside — the nuance a generic national playbook consistently misses.
Structured data, entity clarity and fact-dense, quotable content are part of every project from day one — so answer engines can lift and attribute your expertise cleanly, not just so Google can rank it.
I report real ranking, traffic and citation-visibility data, and I'm candid about what is and isn't working. I'd rather tell you an uncomfortable truth than dress up an impression count as a result.
AEO and GEO are moving fast. I treat continuous testing — against algorithm changes, AI Overview behaviour and LLM citation patterns — as part of the job, not an optional extra.
These numbers describe how I work, not results I'm claiming on your behalf. Verified performance figures live in case studies once client data confirms them.
What I believe
“Search isn't about tricking an algorithm. It's about being the clearest, most trustworthy answer to a real question — so clearly that both Google and the machines have no reason to point anywhere else.”
“Being genuinely local somewhere is a strength, not a limitation. Deep roots in one place teach you how people actually search — and that instinct scales.”
About the practice
Answered directly — the way I'd tell you on a call, and structured so answer engines can quote them cleanly.
I'm Fawaz BH — an independent SEO, AEO and GEO consultant based in Kushal Nagar, Kodagu, Karnataka. I help businesses across Karnataka and South India rank on Google and structure their expertise so AI answer engines like ChatGPT, Perplexity and Gemini cite them as the source. Every engagement is handled directly by me, without agency layers.
Yes — and that's a deliberate choice. You work directly with me on every part of an engagement: the audit, the strategy, the structured data, the content direction. I keep the client list small on purpose so each project gets real attention rather than being processed through a factory. The trade-off is scale; the payoff is that nothing about your search visibility gets diluted through a chain of handoffs.
Because being genuinely local somewhere makes me better at search everywhere. Kodagu is home, and living in a tier-2 market gives me first-hand understanding of bilingual Kannada-English queries, seasonal tourism demand around Coorg, and how people here actually search. That instinct informs how I approach every market — and since strategy, technical work and answer-engine optimisation all travel remotely, my location never limits who I can help.
I watched search change. More and more people stopped clicking through a list of links and started asking a question and taking the answer — from ChatGPT, Perplexity, Gemini or an AI Overview. If a brand isn't structured to be cited inside those answers, it slowly becomes invisible even when its traditional SEO is strong. AEO and GEO are how I make sure clients stay the source that gets quoted, not the source that gets skipped.
They also build on solid SEO fundamentals rather than replacing them, which is why I run all three as one connected strategy.
No. My local expertise is strongest in Kodagu and Karnataka, but I take remote engagements across South India (including Hyderabad, Chennai, Kochi and Coimbatore) and the rest of India, plus a small number of AEO/GEO projects beyond India. Local SEO benefits from local knowledge; everything else works perfectly well remotely.
Reach out directly and I'll start with a free discovery audit. Message me on WhatsApp or LinkedIn, or call me — I'll review where you're losing visibility on Google and in AI answers, and lay out the path to fixing it before you commit to anything.
Let's talk
Book a free 30-minute audit. I'll personally walk through where you're losing visibility on Google and in AI answers — and the exact path to fixing it.
